PrivateHouse
Email Infrastructure For Sovereigns + Performance Senders
The pathway of independence: designed for leaders who want real communication control in a system stacked against them.
We build setups for 1% senders who are serious about unlocking + protecting reach, who don’t want to gamble on social media algorithms, and in 2025, email algorithms that can shut them off at any moment.
🌐 100% of public, mainstream email platforms suppress behind the scenes. You’re paying for it.
Whether it’s because you’re running high volume, have a large audience, or because you’re aligned with non-consensus narratives: every major platform is biased against you, and will flag, limit, suppress, or outright wipe your email before it even leaves their servers.
📉 Zero mainstream platforms are designed to support your scale, or protect your delivery longterm.
They put you on shared servers and IP addresses, and they silently manage you and like a herd of sheep in order to protect their bottom line, and their own internet based credit score/reputation. To make matters worse, their “delivery” metrics are deceptive, and don’t account for the full picture.
🌐 Most major platforms wreck deliverability + compromise your inbox reach out the gate
We perform dozens of audits weekly on mainstream setups, and many businesses have as low as 5% inbox reach, with most emails landing in spam, or vanishing entirely without a trace.
📥 Inboxing is algorithmic. Most brands don’t know this.
In 2024 alone — global spam placement rates doubled as algorithms clamp down on average senders with mediocre setups.
Moving to the new trendy email platform of the season does not change the bottom line: most senders are compromised via shared servers, shared IP routing, and broken domain level infrastructure.
Email isn’t going anywhere, but most businesses are still playing like it’s 2016. For the few who take it seriously, email becomes their most powerful channel.
We Configure Your One-Time, Permanent Email Solution
The Simplicity You Crave, The Precision + ROI That You Need.
We configure the most sovereign-grade, high performance, cross-compatible email setup online.
Our email tech stack + CRM container respectively are trusted by newsletter giants, high-volume creators, e-commerce teams, and thought leaders.
This is the highest level of email control you will have without running your own SMTP servers with your own box cluster, and for 99% of senders, that’s the sweet spot.
✔️ Custom SMTP + Dedicated IP Path
✔️ DNS Cleanup + Tightening
✔️ List Cleanup + Verification
✔️ Modern Tagging + Smart Lists
✔️ Revenue attribution
✔️ Intelligent Automations + Workflows
✔️ Subscriber Intelligence
✔️ Built-in Forms + Intelligence Methods
This is the kind of backend infrastructure trusted by senders like Tim Ferriss, 9-figure brands, and senders who understand that real inbox reach requires more than just a polished front-end.
We don’t skip steps. We’re not just giving you a clean CRM interface, we’re wiring the backend for deliverability, control, and scale than a majority of senders never touch.
We build infrastructure, and bring you with us as we scale to full control.
We are creating the first real, practical safety net for ethical, outspoken leaders + businesses before the centralized internet turns 100% authoritarian.
Your list is yours. Your list is leverage. Your list is opportunity. Your list is gold. It is a direct line to your people.
We protect it. So that you’re not just waiting passively for TikTok + Instagram to turn you off.
Most Email Providers Were Never Designed To Bring You The Highest Returns
They were designed to make signing up easy.
Even the most polished platforms keep you dependent — running on shared servers, default settings, and deliverability you don’t actually control. Leaking your own reach and revenue.
-
Shared IP’s and default setups on mainstream platforms are a fast track to being invisible in 2025/26.
We setup custom SMTP, and help you scale into a dedicated IP address so that you have more control, and higher inboxing than anyone else on the internet.
Simultaneously, we configure fresh DNS from scratch so that you have a fresh deliverability slate. Not riding on weakened reputations and errors of the past.
This is the exact level of detail that the largest and most influential senders on the internet consistently apply. Whether it’s well-known figures like Tim Ferris, or established nine-figure household name brands that manage seven-figure product launches, they all understand the critical importance of maintaining high delivery rates. These companies can lose millions in revenue from even a small five percent drop in email delivery, making attention to this level of detail absolutely essential.
-
We install one of the most credible, stable, and reliable enterprise CRM backbones, and deploy it as your sending container.
This allows you to leverage our custom SMTP backend without interference, while simultaneously benefiting from advanced smart email features such as segmentation, subscriber intelligence, customizable forms, revenue attribution, and many other valuable tools.
-
Your list is gold.
We clean it, and remove all fake, and invalid email addresses from it tha harm delivery.
Additionally, we set the foundations for tagging, list segmentation, and subscriber intelligence so that you can maximize retention and engagement longterm.
Result: Higher delivery, more engagement, and less people checking-out (unsubscribing) once you’re back on the map. -
Email warmup is the most important and foundational aspect of deploying any new system or establishing a strong email sending reputation.
It is absolutely vitally important and non-negotiable for success, yet it is often the part that many beginners overlook or handle recklessly.
Our approach helps you effectively scale your email list into high engagement by using a carefully managed, scaled progression of sending volume combined with simulating genuine engagement in-house across more than 30 inboxes.
This process shows email algorithms that you are a “safe and trustworthy sender”, ultimately improving deliverability and overall campaign performance.
We fix the layers you didn’t know were broken, but control your success. Because the truth is that most businesses are compromised on the deepest levels.
Your Last Line of True Leverage Is Failing Quietly.
Email isn’t outdated — it’s the last direct channel you still own in the next era ruled by AI, algorithms, and platform interference.
-
Silent throttling. Automated interference.
And it’s happening inside your most critical long-term revenue channel— at the exact moment social platforms are tightening their grip on your reach like never before.
-
No error messages. Just digital silence.
Your platform never told you that “sent” doesn’t mean it actually reached people.
They never told you that most of your emails are being filtered, buried, silently discarded.
-
All while social media strips your audience away in real time.
For one, if your infrastructure is rented, your reach is severely conditional — and no safer than an algorithmic social media feed.
And worse? Your current email strategy is likely giving the people who do see your emails—extra reason to ignore you.
Your Broken Email Is The Most Expensive Compromise In A Shifting Economy.
🚨 You’re spending a fortune on advertising that leads to a compromised infrastructure.
Most business owners already know they have to get people offline, but they don’t know they are spending thousands on funnels and advertising that lead to a compromised channel.
🚨 You’re losing revenue + mindshare because most people aren’t even seeing your emails.
As AI saturates every feed and platform, social media will only get harder to win on —more noise, tighter algorithms, higher advertising costs, less reach.
🚨 And you’re paying monthly for software that literally isn’t delivering for you.
All the fancy software — Mailchimp, ActiveCampaign, Klaviyo — means nothing if your backend infrastructure is broken.
We fix the root issue—and still give you everything you loved about your old platform.
One-time Cleanup. Permanent Fix + Unlock. Own Your Reach Forever ✅
No more shared platforms, or hoping that your email works. Just power, and money back in your hands.
This is an upgrade in operational leverage.
Our front-end is used by tens of thousands of businesses who need top-of-the-line performance and precision. Not just pretty dashboards for average internet marketers.
We don’t just tweak settings, we rewire your entire signal path and give you a private platform on top of it. This is why it works.
First, We Fix Your Infrastructure. Then, We Install Your Own Intelligence Grid 📡
Because It’s Not Just What You Send. It’s What You Learn From Every Send.
It’s Not Just Blindly Sending Templates. It’s Sending Emails That People Want To Open.
Once your infrastructure is repaired, we install what will separate you from 99% of other businesses 👇
We End the Email Games Forever.
One-Time Setup
〰️
Lifetime Support
〰️
One-Time Setup 〰️ Lifetime Support 〰️
✅ Includes full infrastructure setup, re-configured inbox, domain cleanup, testing suite & automation tools, done-for-you.
✅ No learning curve or tech headaches. You get emails that land in inboxes, convert, and print revenue.
This Is Your Most Critical Window To Create Real Leverage— Off Platforms.
It’s time to build an email list worth sending to, and an email strategy that’s built for the AI + attention economy.
-
First we revive your technology from the inside out— then reignite your audience like it matters again.
-
From the very first message, we build trust, resonance, and longevity—so people stay.
Because once you have superior technology — you’re done playing email like 99% of others have been.
-
As an optional add-on we analyze your opt-in flow to make sure it’s built for modern attention, not 2016 templates.
-
You’ll launch a fresh, clean email list built only from people who raise their hand now.
Your old list? Still useful.
We revive and segment it with a strategic warm-up sequence and Grid performance insights—then let it support, not stagnate, your growth.
You Have Questions? We Have Answers.
What They Never Told You About Your Current Email Platform 👇
-
This is not fancy, emerging, or revolutionary technology.
It’s a battle-tested, time-tested, and industry recognized method that most people never learned about.
What we setup for you is not underground or out of reach, it’s simply unknown to those who depend on the “everything DFY” platforms — who take control over your delivery in response to you being dependent in them.
In large part, this is the same technology setup used by the biggest corporations, and the most serious senders on the planet.
You get results because we don’t take shortcuts. We touch every single layer that impacts deliverability.
-
In a majority of cases—yes. And most businesses don’t even realize it because they don’t see behind the scenes, and don’t understand how these systems work.
Platforms like Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, Moosend, Constant Contact, HubSpot, and MailerLite all have one thing in common:
You’re sending email from their servers, using their IPs, and trusting their reputation—not yours.
Problem #1: You’re sharing that infrastructure with thousands of other users. And if any of them misuse the system, or trigger issues, your deliverability can suffer silently.
Problem #2: By default, they run internal filters to throttle what gets sent, how fast it sends, and often even what type of content is allowed. This is done to protect them from users damaging their internet reputation.
Think of ESP’s as landlords who allow tenants to decorate the interiors of their units — but quickly limit anyone who attempts to scale beyond it.
Landlords are valid for having limitations, however someone who owns their own house, own land, and own rules — will have more freedoms to build and scale on their own terms.
Most users using public ESP’s get lower inbox rates over time, higher junk folder placement, and unexplained drops in open/click rates.
But they blame their content—not the system.
-
Because your performance is finally within your control.
Most people don’t know that platforms like Mailchimp, Klaviyo, and ActiveCampaign, Flodesk, Beehiiv, ConvertKit, you name it — have built their entire business model around keeping you dependent on their system while simultaneously protecting you from becoming a “problem”.
They don’t want you to know that:
You can send from your own private SMTP dedicated routing and private IP address.
You can authenticate and send emails from your own domain
You can stop paying monthly for bloated features you don’t use
And you can actually increase deliverability + lower recurring costs by doing it this way
We give you a full control panel—we connect it to your own clean, private sending engine and authenticated domain.
It’s the same type of setup used by SaaS companies, developers, and underground newsletter brands—because it’s cheaper, safer, and fully owned.
-
Most email tools prioritize convenience and selling as many subscriptions as possible, not power, performance, or control for users.
They put you on shared IPs, mask poor deliverability, and don’t alert you when things fail silently.
We replace rented infrastructure with a system that’s clean, private, and engineered for performance.
No more guessing. No more filters. You’ll actually reach people.
-
Because most platforms don’t actually show you what’s happening after they send.
They show “delivered” when the email leaves their server—not when it lands in the inbox.
In other words:
“Delivered” often just means it didn’t bounce.
It doesn’t mean it reached the inbox.
It doesn’t mean it avoided junk.
And it definitely doesn’t mean it got opened.
Platforms like Mailchimp, Klaviyo, ConvertKit, and ActiveCampaign often hide poor inboxing by inflating open rates or masking soft failures. They don’t want you to know your deliverability is dying—because that would make you question the platform you’re paying every month.
Our setup is different:
We test delivery across Gmail, Outlook, Yahoo, and more
You can run real inbox placement tests anytime
And you actually own the system—so you see what’s real
Most email failures are silent. We make them visible—and fix them at the root.
-
That’s exactly what we help you transition—into something better.
You don’t need to delete anything or rip it all out overnight.
If you already have sequences, automations, or newsletters built in a platform like Mailchimp or Klaviyo, we can help you rebuild them inside your new, private system—on a sending platform that’s cleaner, cheaper, and more reliable.
We’re swapping you to a superior setup—where you own the infrastructure, improve deliverability, and stop paying bloated monthly fees for shared servers that hurt your inbox rates.
You can run both systems in parallel until everything is tested and live.
Most clients shut down their old platform within 30–60 days—once they see the difference.
Campaign migration is optional and available as a one-time add-on if you’d like us to handle it for you.
You’re not losing anything. You’re gaining control, savings, and inbox power.
What You Get, How It Works, and Why It Pays Off 👇
-
The biggest brands? They’re not using ActiveCampaign, Mailchimp, ConvertKit, or the bloated dashboards you’ve been sold.
They run custom backends with tailored architecture that allow them maximum control, and in most cases they use elite CRM’s that offer more modern email intelligence.
That is what we do.
-
Clients normally see 70-80% delivery rates on Day 1, which is often a 30-50% jump from where they stood on their previous platform.
Delivery rates normally stabilize in the 75-90% range after weeks of warmup and sending volume.
After the initial 10 day build, we take 14-60 extra days to warmup your email on our side. After 60 days, engagement data is stable enough to provide a full report.
We engineer engagement intentionally to lock in your reputation with algorithmic based trust — not just infrastructure alignment.
-
Private means your message moves on infrastructure built for you, not on default rented rails designed for marketers, censors, or SaaS compliance teams.
With PrivateHouse:
• You get dedicated IP path, no sharing, no unknown neighbors. Your reputation, IP, domain, and message control are yours, not pooled.
• You operate through a hardened DNS trust stack (SPF, DKIM, DMARC, PTR)
• You route through smart CRM logic that you control, not some ESP’s drag-and-drop toy.
• You optionally deploy through isolated VPS or SMTP tiers for high-sensitivity verticals.
This is performance-grade privacy, designed to get your message delivered, not buried.
And while full censorship immunity doesn’t exist in 2025, you’re on the rails toward full-stack comms independence.
SMTP ownership. Box clusters. AI deliverability simulation. All underway.
If you want cute dashboards, use ConvertKit.
If you want your message to land, use us.
-
After initial one-time setup, you’ll spend between $297-$348 per month to pay for the critical infrastructure we setup for you.
Longterm, like all email platforms, it’s not free, and that’s the cost of real control, and multiplying your revenue with a better email system. These fees do not go to us unless you’re on retainer. Fees go towards covering critical services like SMTP and CRM.
It will always cost money to send email on the internet. We just help you make every dollar worth it — and stretch much further ROI wise, instead of silently sending them to the drain.
Disclaimer: Higher volume senders at more than 100K emails per month will spend extra based on volume, similar to all other email service providers. -
We configure every layer to bring you into the top 1% of businesses in email marketing.
We rebuild your email infrastructure from the ground up so you can send clean, reliable emails from your own domain, without relying on platforms that throttle, block, or spy on you.
You get:
Your own dedicated SMTP routing
Fully aligned DNS records SPF, DKIM, and DMARC records
Clean, private sending reputation
A system trusted by SaaS companies and elite newsletter brands
Deliverability and engagement improve fast.
-
Daily 1:1 communications: You’ll still write and check your emails from a familiar inbox—like ProtonMail, Apple Mail, Outlook, Gmail, or your current CRM.
Bulk Campaigns/Mass Sending: Will take place on the PrivateHouse platform.
-
Yes. That’s the whole point.
We handle everything, from DNS configuration to SMTP setup to authentication testing.
You don’t need to touch the backend. We build it, test it, and hand it over ready to use. You login and start sending.
You’ll likely find it cleaner, faster, more enjoyable, and smoother than any platform you’ve ever used. Makes email fun again.
Technical Support, Privacy, and Security 👇
-
Not at all. We’ve built this system for coaches, creators, eCommerce brands, agencies, SaaS teams, and even local businesses. If email matters to your business—this matters.
And you don’t need to be technical. We handle the heavy lifting and give you the tools to stay in control.
-
Simple: not only is your core build + reconfiguration completed in a testing environment — we also have real time and continuous vision of your entire domain/mail infrastructure on a single screen. Problems and issues can’t slip past us without noticing. Issues are trackable and verifiable both within DNS as well as inside the header codes of every message sent via mail.
-
Accounted for, nothing to fear, and this isn’t out of the ordinary. Once infrastructure is set in that 5-10 day window, I always take an extra 14 days to engineer engagement via a grid of inboxes I own in-house. Email-warmup (engagement engineering and careful scaling) is necessary 100% of the time to ensure results. Within 14 days maximum after the initial build expect to see significant lift and stable baseline.
-
Breaks are rare as we aren’t duct taping technologies together. We use industry recognized tools and processes.
Anything breaking is often simple:
1) Failed subscription payment on critical services like SMTP volume or enterprise CRM (We use GoHighLevel).2) Someone attempting to connect new tools on a domain level and touching the wrong DNS records (ex: a new website domain, a new email provider, etc.).
3) Poor email hygiene practices which we educate against. (Mass blasting blindly and without proper calibration)
-
We don’t leave you hanging. You’ll get training materials, access to our internal FAQ library, and optional upgrade paths if you ever want help managing or optimizing your system in the future.
We also offer priority support packages if you want someone on call.
-
Yes, this will allow us to properly wire a campaign-reply box to your current platform.
All access is temporary, secure, and revoked after launch.
You retain full control, with a hardened system ready to scale. -
You’ll grant us temporary access to your domain registrar (like GoDaddy, Namecheap, etc.) so we can configure your DNS settings. That’s where SPF, DKIM, and DMARC live.
If preferred, we can guide your tech person instead of accessing it directly.
-
No. We do not ask for or store any credentials related to your inbox, CRM, customer data, or financial accounts.
The entire process is infrastructure-only and 100% transparent.
-
That’s totally fine. We’ll generate the exact records you need, and walk you through pasting them into your DNS panel.
This is a clean option for privacy-conscious businesses.
-
No.
All of our changes are non-destructive and apply only to your email sending infrastructure.
We do not touch your website, hosting, or existing software.
-
The system we build is designed to be stable, resilient, and self-sustaining—just like the infrastructure used by top SaaS companies and global email brands.
That said, most issues that do arise happen from matters OUTSIDE the system itself—like third-party service lapses or changes on the client side.
Examples of what can cause disruption:
• Letting your domain registration expire
• Canceling or missing payments for essential services (like email inboxes or sending platforms)
• DNS settings being changed accidentally
• Connecting external apps that conflict with our setup
• Manual edits without technical guidance
These things don’t happen often—but they can temporarily impact deliverability or system function. If something ever feels off, just reach out and we’ll help troubleshoot.
Once it’s live, your role is just to keep your essential subscriptions active and avoid unintentional changes to the foundation we set.
-
Extremely low. In all cases, you’ll be substantially better off than before, with a 30-60% increase in deliverability (depending on your previous baseline).
Every change we make reduces your risk of messages not being delivered. If anything’s broken now, we fix it. If it’s missing, we add it.
100% email deliverability 24/7 is impractical even with the most expensive, enterprise grade software setups.
-
We provide a final deliverability test report from third-party inboxing tools showing your new infrastructure, spam score, and which providers now trust your domain.
This testing can, and will be verified before you even launch new campaigns, as it’s entirely dependent on domain health + internal environment setup.
-
No, we will not need to redo all of your emails.
We will only adjust the sending email addresses used for broadcasts, campaigns, and/or cold outreach.
Keep as-is (no changes needed):• Personal inboxes (e.g., jane@company.com)
• Customer service or internal emails (e.g., support@company.com)
• Team-to-team communication
• Day-to-day inboxes used with Gmail/Apple/Outlook
Needs to be updated:
• The “From” email on all broadcasts, newsletters, automations, outreach
• Any tool sending to multiple recipients using bulk or mass delivery